Jessica Carroll designs the moments people remember for years, not the ones they forget by Monday.

As an experience strategist and executive producer, Jessica has spent the past several years building the retreats, workshops, and member experiences behind some of the most respected entrepreneur communities in the country, including The Optimize Group Mastermind, where she led the full event calendar and retreat experience for a room that included Fortune 500 executives from companies like Chipotle, Starbucks, and Airbnb, alongside New York Times bestselling authors and eight and nine-figure founders. She has held the same role at Leverage and The Growth House, running flagship events and shaping the strategy behind member journeys from the ground up.

What makes Jessica different is that she has sat on both sides of the room. Before she was designing experiences, she spent a decade in front of a camera, hosting for brands like HSN and FILA and reporting from red carpets for L.A. LIVE and AEG, learning firsthand what makes people open up versus shut down in front of an audience. That instinct, combined with years of operational rigor building SOPs and event systems from scratch, is why organizations bring her in. She does not just plan logistics. She architects the emotional arc of a room, then builds the operational backbone to deliver it flawlessly.

Every retreat, workshop, or keynote Jessica touches is built around one question: what should the people in this room walk away knowing, feeling, or changed by. If you are planning an event and want it to be more than well-organized, if you want it to be transformative, that is the work Jessica does.